Meet our Principal

Bruce Dwyer

Bruce is the founder of Seachange Businesses. He had a mid-life seachange himself, moving from Melbourne to Coffs Harbour, ostensibly to retire and roar around on his Harley Davidson. He tried golf, an unmitigated disaster. Retirement didn't last long; the lure of the entrepreneurial business world was too much. He had spent his entire working life in entrepreneurial mode, founding, developing and restructuring businesses. He holds a Bachelor's degree in Economics, a Masters Degree in Accounting, is a Fellow of the Tax Institute of Australia and is presently completing a Doctor of Business Administration at Southern Cross University. Bruce has established a unique world wide network of business contacts, stretching from China to Brazil. He has owned and managed dozens of businesses, some employing several hundred people. He is warm and friendly and available to discuss your business objectives, whether buying, selling, financing, or restructuring. Most of all, he truly understands the financial pressures and complexities of businesses, whether large or small.

Catherine King

Catherine King moved to Coffs Harbour from Sydney some four years ago seeking her own personal seachange. She joined the Seachange team in June 2010, fresh from the local Campus of Southern Cross University with a first class Bachelor of Business Degree.

Catherine worked on a diverse range of business sales with the highly experienced Principal of Seachange, Bruce Dwyer, and gained an insight to what makes a good business in a way that no textbook can teach. She is now a registered Business Broker in her own right. She has applied her studies with good effect to business broking and already has a number of successful sales under her belt. Catherine is especially well versed in the financial structuring of small businesses and strategies to obtain business finance to facilitate a sale.

Her enthusiasm and meticulous follow up has made her extremely popular with clients and has already built her own network of business contacts in the Coffs Harbour and surrounding area. Catherine is a way above average broker as you will soon discover on meeting her. Her looks are matched by a determination and dedication to perform to a standard that sets a benchmark for others. She is passionate about attention to detail and ongoing communication with clients and customers. Catherine is a generous and loyal person who will go to great lengths to get a positive result for all parties. Sounds too good to be true? Call her now and find out for yourself, you won't be disappointed.